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Lotus Cars, the sportscar division of Group Lotus plc, announces the
appointment of Mr. Trevor Houghton-Berry as Lotus Cars Head of
Commercial Operations effective from 10 October 2005.
In the newly created role, Mr. Houghton-Berry will have overall
responsibility for the Sales and Marketing activities for Lotus Cars
in all the territories around the world where the brand is present.
Trevor is a British national and has extensive sales, marketing and
management experience in the automotive industry, firstly with Citroen
UK, and Mazda Cars UK and then with BMW (GB) Ltd, where he held the
position of Rover Group Corporate Sales Director, before joining the
Board of Directors of BMW (GB) Ltd. as General Manager - Mini UK in
the summer of 2000.
Whilst at Mini UK, Trevor had principal managerial and operational
responsibility for the new Mini from a year before its successful
launch, leading the team responsible for the car's strategy, brand
management, product and price positioning, and sales and marketing
approach across the UK.
Following the successful launch of Mini, Trevor has spent the last 9
months as Group Head of Marketing for LVG Ltd., a company that has
successfully established itself as the leading provider of Driving
Instructor Training across the UK.
Clive Dopson, Managing Director for Lotus Cars, said, "I would like to
welcome Trevor to Lotus. His experience in all key commercial areas of
the car business will be extremely valuable to Lotus. Over the next
few years, we will be launching a number of new products to the
market- place, including a new GT type car in the next few months and
a new mid-engine supercar that will go into production at the end of
2007; and Trevor will lead the team that will introduce these future
models."
Trevor is very excited about his new role at Lotus: "It's great to be
joining the team at Lotus and I'm very much looking forward to having
the opportunity to work with another famous and iconic British
automotive brand.
Lotus is one of the finest sportscar companies in the world and I'm
really looking forward to helping the team develop the car sales
organisation. We will be introducing the brand to new markets, growing
the smaller markets and strengthening the mature markets. Over the
next few months for example, we intend to launch into the Middle East,
Canada and other key markets in Europe and Asia. Growing the
penetration of the Lotus brand will be vital, as we prepare to launch
a raft of stunning new models over the next few years"
Mr. Houghton-Berry (44) is a graduate from Durham University and holds
a Diploma in Management Studies. He is married and has one child.
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